Cognizant is making waves by rehiring 13,000 former employees across 40 countries, underscoring its ability to develop a culture that employees want to return to.
How is Cognizant’s employee welcoming strategy shaping the future of talent retention?
This surge in “boomerang” hiring represents a 40% increase over the past two years, reflecting the company’s strong work culture and its appeal as a long-term employer even in a highly competitive job market.
Cognizant, unlike other companies that focus on preventing employee turnover, has adopted a strategy of welcoming former employees with open arms. Someone might ask, what is all the fuss about if an employee returns?
To better understand this, “boomerangs” in the tech industry are rarer than others. Sectors like retail or manufacturingWhen such a case happens and the employee returns, in that case, reasons like company culture and connections take precedence and other things like monetary incentives take a back seat. It highlights loyalty as well as mutual respect between the employer and employee.
Attracting former employees back to the company is now part of a larger trend in which companies view employee exit as an opportunity to maintain long-term relationships. This can be done by maintaining a positive atmosphere by treating employees nicely when leaving and leaving the door open for their return. Leading companies like Deloitte have alumni programs that keep former employees engaged, while also ensuring that they remain a part of the company’s larger and expanding community.
Now, one might ask, why all this hassle? Why old rather than new?
Why does boomerang hiring matter: Lessons from Cognizant’s success in talent restructuring?
So, the answer lies in the fact that re-hiring a former employee has a strategic advantage as these employees are already aware of the company’s operations and culture, this leads to reduction in on-boarding time. In particular, it is important to ensure that current employees go through the same rigorous recruitment process that new candidates go through to ensure that they are in line with current business needs.
This success story of Boomerang at Cognizant gives a message to other companies that if
The success of Cognizant’s boomerang strategy sends a clear message: If companies want to bring back talent, they have to treat their employees well, even when they leave. By fostering a culture of respect, loyalty and long-term relationships, businesses can prepare themselves to reap the rewards of a returning workforce.
Summary
Cognizant recently re-hired 13,000 former employees across 40 countries, highlighting the company’s strong culture as well as its commitment to long-term relationships. With a 40% increase in Boomerang hiring, the company focuses on welcoming former employees rather than simply preventing turnover. This approach, emphasizing mutual respect, cultural fit and strategic benefits, greatly helps companies benefit from a returning, experienced workforce.
