Come on, Barbie, let’s party – at the Barbie Streamhouse.
This weekend is the last chance for New Yorkers to play in the full-size replica Dreamhouse that’s dripping in Mattel dolls’ favorite color: pink.
Operated by Verizon, the interactive Soho “Streamhouse” – a landmark building with vibrant magenta exterior accents to mimic the doll-sized version – is equipped with a fake pool, just like the “Barbie” Blockbusterand a closet where visitors can get photographed inside an iconic Barbie box.
Patrons wearing dolls can also play video games in the living room, decorate holiday cookies in the kitchen and visit the station to create their own Barbie-inspired phone case for free.
life size dollhouse Has already gone viral on social media Since it opened on December 12 on Lafayette Street.
“The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining, and the first of its kind,” said Leslie Berland, the company’s executive vice president and chief marketing officer. a statement,
Berland said, “With Barbie, we found the perfect partner to transform the ‘dreamer’ into the ‘streamer’ through a campaign that is sure to captivate and delight families and fans everywhere.”
The pop-up, which is also promoting Telecom’s Barbie Streamhouse router, is open to the public on Saturday and Sunday from 10am to 7pm and does not require a ticket to enter, although visitors must A short wait should be expected.
A TikToker revealed this he waited in line for 45 minutes Before she could step into the pink oasis.
Lisa McKnight, Mattel’s executive vice president and chief brand officer, said in a statement that the goal was to “create something extraordinary” for Barbie fans of all generations.
“We can’t wait to host everyone and experience the world of Verizon and Barbie like never before,” said Berland.
