This feels like a win.
Mattel will be playing around with the vast majority of its games to make them more accessible to the colorblind, the company announced.
Consumers can look forward to more inclusive versions of old favorites like Uno, Phase 10, DOS, Blokus, and Tumblin’ Monkeys — 80% of the toy giant’s portfolio, in total — later this year.
By the end of 2025, 90% of the games, including mobile ones, will be colorblind accessible.
These will include patterns, symbols, and other cues to help differentiate cards alternatively to their hue.
“At Mattel, we are proud that our portfolio of games continues to bring people together — transcending languages and cultures — and this initiative to offer more colorblind accessible games is another proof point on our inclusivity journey,” said Ray Adler, the vice president and global head of games at Mattel.
“We’re proud to help spread awareness for the colorblind community and make our products accessible for more people, so that all fans can come together and enjoy universal gameplay.”
Several experts on color vision deficiency and color blindness were consulted — including colorblind members of staff.
To celebrate the move, copies of the updated games will be donated to YMCA summer camps.
“Mattel is committed to designing products that better reflect the world today and create positive social impact,” said Mason Williams, the company’s global head of diversity, equity, and inclusion.
“This includes bringing more representative and inclusive products to market across Mattel brands.”
