He didn’t see it coming.
Apple is significantly reducing production of its initially popular Vision Pro headsets and may even end production by the end of the year, The Information reports.
augmented reality tools Its January presale sold out Before customers got expensive wearable technology ugly and headache causing After its release on 2 February.
production output – Sale price starts at $3,499 – It has reportedly been reduced from about 2,000 to 1,000 units per day.
Apple Insider report The company only sold about 370,000 headsets in the first three quarters of 2024 and estimates only another 50,000 units will be sold by January.
With those numbers, manufacturer Luxshare is looking at about 200,000 surplus units out of its estimated 500,000 to 600,000 total.
Part of Apple’s thought process is to keep extra units and headset parts on standby for future demand.
CEO Tim Cook told the Wall Street Journal It was said last month that most consumers may not be ready for Apple innovation.
“At $3,500, it’s not a mass-market product,” he said. “Right now, it’s an early-adopter product. It’s for those who want tomorrow’s technology today. Luckily, there are so many people in that camp that it’s exciting.”
“Obviously I would like to sell more,” the boss said. “But there is a limit to the number of faces in this version of Vision Pro.”
Some users have complained that the Vision Pro has difficulty fitting their faces, while others say the device is causing head and neck pain.
Some have even mentioned their headset gave them black eyes,
Despite seemingly declining sales, Analyst Ming-Chi Kuo posted That Apple is still ready to deliver a successor to the product.
Next year, Apple will reportedly produce a new headset with an upgraded processor; However, a cheaper model appears to be on hold until at least 2027.
“I think what really motivated Apple to delay a cheaper Vision Pro is that simply lowering the price won’t help create successful use cases,” Kuo wrote.
The Post has contacted Apple for comment.
