Bob Iger’s Disney and other entertainment giants have reportedly restarted their ad spending on Elon Musk’s Let it be.”
Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have spent about $3.3 million on ad buys on X this year, according to data obtained by MediaRadar. Wrap,
According to MediaRadar, between January and September, Comcast spent about $1.5 million on X ads, Warner Bros. Discovery spent about $1.1 million, Disney spent less than $550,000 and Lionsgate spent about $230,000.
Still, according to the data, the total amount was a fraction of the $170 million pledged to Musk’s platform in 2023.
The world’s richest man – who has become part of President-elect Donald Trump’s inner circle – cheered the increase in revenue.
“I just want to say that we greatly appreciate major brands resuming advertising on our platform!” musk written on xSpecial thanks to CEO Linda Yaccarino.
A Disney spokesperson told The Post that they resumed some advertising on X over the summer.
A spokesperson for Warner Bros. Discovery said that some of its businesses are advertising on X. This denied reports that the relaunched ad was linked to Trump’s victory.
Comcast and Lionsgate did not immediately respond to requests for comment.
Exactly one year ago, major brands started stopping their advertising millionaire Responded to an anti-Semitic post On stage.
An He is realizing that the minority crowd that supports Flood in his country also doesn’t like him at all.” excess.”
Musk replied: “You have spoken absolutely the truth.”
IBM, Apple and Disney immediately halted their spending as some ads began appearing next to a flood of anti-Semitic posts on the platform.
X faced a potential $75 million in advertising revenue losses, According to The New York Times,
In November 2023, Musk criticized The New York Times at the DealBook Summit.
“If someone tries to blackmail me by giving advertisements, blackmails me by taking money, go f- yourselfMusk said.
Then he added: “Including Bob,” an apparent reference to Iger, who was in the audience.
Musk once again attacked Disney in February Funding for ‘Mandalorian’ actress Gina Carano’s lawsuit He was fired from the company due to his controversial posts on X.
In April, Musk sided with activist investor Nelson Peltz On his bid for a spot on Disney’s board of directors.
