With their purses laden with all the essentials, water bottles and plenty of snacks, mums are rocking the Bog Bag as they battle it out for the coveted bag.
Giant plastic tote for holding everything parents need has gone viral online a beach day Or after-school pick-up.
But tiktokWhere? $90 bag has earned a cult following, moms share their Bog Bag Restock Routine – Emptying, cleaning and filling your totes with essentials – and delighting at the sheer volume of the sturdy bag.
“I absolutely love it,” said a creator named Christine. an online video Showing off her bright green tote and explaining that she uses it “all the time.”
Another mom said, “You got into the bog bag craze and you love it.” wrote on tiktok,
Not only is it made of EVA, an easy-to-clean rubbery plastic material, but its exterior can also be decorated with it. personalized button Reminds me of the croc jibbitz.
The popularity among suburban moms and women working in medical or educational professions has grown from about $3.6 million in 2019 to a projected $100 million for this year, the company told Bloomberg,
It’s ironic that, when founder Kim Vaccarella created the Bog Bag in 2009, the prototype was criticized.
“I was getting all these comments, like, ‘This is very useful for a woman,'” she told Bloomberg. “But it has to be utilitarian.”
She realized there was a void in the market for moms like her who needed a bag that was big enough to hold all of the parenting and baby care essentials, but also lightweight, easy to clean. Should be easy and upright.
“A trip to the beach with two little boys can be chaotic, so I was always looking for ways to make our outings more organized,” Vaccarella The Post was first told,
“One of the biggest hurdles when packing for the beach was finding a bag that could handle the chaos, that was durable, water-resistant, and large enough.”
The company started with wholesale orders from local boutiques in New Jersey, and as the bags flew off the shelves, Vaccarella introduced his product to chain retailers.
She even took a financial risk by investing thousands of dollars to order bags in bulk, which she said drained her savings and turned out to be a nightmare when the items arrived improperly dyed. Happened.
The defective products languished in storage until Hurricane Sandy hit, and they donated the bags — which, incidentally, are resistant to dirt and water — to agencies helping people get back on their feet.
Those same people later became return customers who recommended the bags to their friends and families, Vaccarella said.
The totes also became especially popular among “Peloton moms” – a nickname coined by Vaccarella in reference to the scores of suburban women in Facebook groups dedicated to at-home cycling machines – and were noticed by Dillard, who found Bog. Was the first major retailer to sell. bag.
Even during the COVID-19 pandemic, stores were out of stock of Bog Bags due to overwhelming demand, with each restock selling out quickly.
Now, the Bog Bag is sold in multiple sizes and dozens of colors — from hot pink to pastel blue — and the company also offers accessories like water bottle holders, zip pouches, organizers and, of course, “decorative bits.”
customers pick up their bags bow and pearlwith others gems, Flower or their initials, and some proud moms decorate the tote with symbols that remind them of their children, like baseball, football or jersey number,
While some people have joked that the bog bag is too big – Tote is being made fun of in various dramas online -If the heavy support is any indication it’ll likely remain a pillar of utilitarian mom fashion.
“I’ve learned a lot since our initial launch in 2008, like rejection is a part of most business owners’ journey,” Vaccarella previously told The Post. Said “difficult”.
She added, “Now, at 54, I can look back and really reflect on everything I’ve learned,” and that’s a story many women can hopefully relate to. No matter what industry they are in. Or the dreams they have.”
