Bumble won’t just help you find a date — it will date for you.
Bumble’s founder, Whitney Wolfe Herd — who recently stepped down as CEO — recently addressed how the dating app will utilize artificial intelligence while appearing at The Bloomberg Technology Summit last week.
She revealed that the app will use the advanced technology to help swiping singles narrow down their matches and not just improve people’s flirting, but also do it for them.
“There is a world where your dating concierge could go and date for you, with another dating concierge,” Wolfe Herd said according to The Independent.
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“Then you don’t have to talk to 600 people. It will go scan all of San Francisco for you and say, ‘These are the three people you really ought to meet.’ That’s the power of AI when harnessed the right way.”
This new feature could help the wave of singletons reporting dating fatigue who have become exhausted by the disposable dating culture of seemingly endless matches.
Earlier this year, Hinge CEO Justin McLeod revealed in an interview with the Financial Times that dating app fatigue is usually due to one of two reasons.
“One is that you are overwhelmed: there’s so much activity, and so many people, and everyone starts to look the same, and conversations are dying,” he explained.
The other reason, McLeod said, is a lack of reciprocation.
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“At the other end of the spectrum, a lot of users get very, very little activity. They burn out because they’re trying to get that match, and they send a lot of likes, but then they’re not even getting enough [reciprocal] activity to go on one date.”
Bumble is hoping that AI can help combat these issues by not only helping users to find more compatible matches but also carrying on better conversations when they do.
AI could help this increasingly lonely and depressed dating pool improve their dating game by helping them boost their confidence and communication skills.
“You could share your insecurities [with the dating concierge],” Wolfe Herd explained. “‘I just came out of a breakup. I have commitment issues.’ And it could help you train yourself into a better way of thinking about yourself. And then it could give you productive tips for communicating with other people.”
Bumble, which first shook up the dating scene by becoming the first app to only allow women to make the first move, has been making updates to help daters on the seemingly bleak dating scene.
The app recently changed the game by allowing women to add prompts to their profiles for men to respond to and have announced plans to update its “dating intentions” badges, require users to include more photos and information and highlight matches common interests, Bumble CEO Lidiane Jones recently told CNN.
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But leaders at the female-focused dating app believe these changes will allow Bumble to continue, “Always putting women in the driver’s seat, not to put men down, but to actually recalibrate the way we all treat each other,” Wolfe Herd said.
“So AI is going to follow the same set of values. And we are going to lean in fast and furiously.”
Bumble’s “AI dating concierges” is just one of the ways that the technology is being used to improve people’s dating lives.
Some have used the technology to help them find a match with AI matchmakers and others have used AI as their match with AI girlfriends.
