It’s like Bravo for chicken.
The fast-food chain is reportedly cooking up its own content and taking their chicken to the small screen — moving to the entertainment space with their own streaming service.
Deadline reported that the chicken restaurant plans to launch a slate of family-friendly original content, potentially including scripted shows, animation, unscripted content — and they already have plans for “a family-friendly game show.”
According to the outlet, the game show — which is from the same company behind NBC’s “The Wall” — has already been handed a ten-episode order.
Chick-fil-A is believed to have a budget of $400,000 per half-hour for unscripted shows. It’s unclear what the shows will be about or what they will cover.
The company is reportedly working with major production companies and is also in talks to license and acquire content. Brian Gibson — who has worked on “The X Factor” and “Top Gear” — is leading the programming.
Axios uncovered a Chick-fil-A job posting for an entertainment producer from late last year that shares some brief information about the company’s plans.
“We are looking to produce original entertainment — entertainment not necessarily about Chick-fil-A products or the Chick-fil-A brand,” the listing, which Axios viewed with internet archive site Wayback Machine, noted.
“This original programming is intended for Chick-fil-A’s soon-to-be launched PLAY entertainment app and may include scripted podcasts and audio adventures, original animation, reality and game shows, and other live-action scripted or non-scripted programming.”
People on the internet were quick to poke fun at the food company launching yet another streaming service.
“Imagine your rep telling you ‘Chick-fil-A passed,’” one person joked.
“Imma be so mad when I want to stream my favorite Chick-fil-A show on a Sunday and the app refuses to open,” another quipped, referring to the restaurant not being open on Sundays.
“We need to go back to cable TV. Enough is enough! In what world does it make sense for Chick-fil-A to launch a streaming service???” someone questioned.
“‘Chick-fil-A streaming service’ is crazy. We have lost the plot entirely. Tear it all down. We need to go back to three big broadcast networks and go from there,” another wrote.
Chick-fil-A isn’t the only non-entertainment brand to move into uncharted territory.
Lyft has produced shows including the game show “Lucky Lyft,” hosted by Bob The Drag Queen, and Airbnb produced an MTV documentary called “Gay Chorus Deep South.”
Additionally, Starbucks announced the launch of Starbucks Studios in June, partnering with Sugar23 to “produce original entertainment.”
It’s also not even the company’s first venture into the entertainment space.
In 2022, Chick-fil-A seemingly produced a YouTube series of animated shorts titled “Stories of Evergreen Hills,” which includes Christmas-esque stories with the message to be kind and spread joy, Eater noted.
The streaming service could launch as soon as the end of this year, Deadline said.
Maybe soon Chick-fil-A will be known as Flick-fil-A.
