He is adopting an unusual approach.
Brian Jordan Alvarez, the 37-year-old actor and comedian who created and stars in the FX/Hulu show “English Teacher,” is going viral with video on tiktok and Instagram – and his unconventional approach has served to make his show even more popular.
In one of his viral videos, captioned, “English teacher bingeing on Hulu,” an audio “Gilmore Girls” The episode can be heard. In the original episode, Kirk (Sean Gunn), tells his girlfriend’s father, “I love your daughter.” When the father asks what he has to give, Kirk says, “Nothing. Just this,” and then does a weird dance.
In Alvarez’s clip, he plays the audio clip of that dialogue — along with his shirtless interpretation.
In a video he is shown dancing at the airport. In the second video, he is His shirt is taken off by the dairy section What appears to be a grocery store or bodega.
“I’m afraid it’s working for me,” one commenter wrote. Alvarez Airport Dance Video,
His videos have made an impact and have received over 10 million views.
Alvarez told the New York Times Earlier this month he said that he did not originally make dance videos to promote his show.
“People started commenting, ‘Okay, I’m going to start your show. You convinced me,'” he said.
He added, “I started getting interest in it by writing ‘Stream English Teacher on Hulu’ in the post.”
The TikTok algorithm loves dance and promotes those videos. Then one becomes addicted to it. ‘Wait a minute: If I did this dance every day, I would get millions of views?'” Alvarez explained.
Alvarez, who has also appeared in the “Will & Grace” revival, said her dance is not intentionally offensive.
“Dance has been an expressive form my whole life. I am taking this very seriously. “I don’t think it should be as much fun as people make it out to be.”
“English Teacher,” (now streaming on Hulu) is an eight-episode sitcom based on Evan Marquez, a gay English teacher at a high school in Austin, Texas.
The show addresses several topics that are hot-button issues, such as kids not being “woke” anymore, the “R-word” coming back, there being a scene where Evan is tasked with explaining this. That’s what a non-binary person is to a group of kids – before it turns out they already know what it is, and they just wanted to make a video of them fooling around explaining it to a teacher. .
“Desperation is a powerful thing,” Alvarez told the outlet, referring to his efforts to promote the show.
“The way TV works, I knew there was a big moment when it was released. I was posting clips, reviews. Out of all this, this was the thing that worked – just dancing.’
Brian Jordan Alvarez in a video posted to Instagram on October 27, 2024. Instagram/@brianjordanalvarez
Alvarez started his career with comedy sketches posted on YouTube, so he sees this as a full-circle moment.
“I started putting things on the internet as a way to get my art out. It culminated in me getting this mainstream TV show. Then people will have to go back to the Internet to watch mainstream TV shows? It’s weird that it’s all the same thing.”
The show finished its eight-episode first season last month, and has not yet been renewed for Season 2.
He told the gold derby That he has no plans to stop making dance videos.
“My arms aren’t tired yet. I go to the gym. “I keep them ready for more.”
“I’m definitely in that moment where I’m asking myself, ‘How long am I going to keep doing this?’ Right now, it’s still gaining momentum,” Alvarez said. “I still get hundreds of thousands of views every time I do it. I’ve never really used a trend like this, so yours.” The guess as to when I will complete it is as good as mine.”
