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Former NFL great Tom Brady sells $9 million worth of watches, football items at auction dubbed ‘The GOAT Collection’


According to Sotheby’s, Tom Brady sold several watches and pieces from his famous football career at auction – and all of these items were worth a combined $9 million.

Dozens of items owned by the retired NFL quarterback were auctioned off at Sotheby’s Tuesday evening, ranging from luxury designer watches and Super Bowl cufflinks to game-worn jerseys and football shoulder pads.

“The Goat Collection: Tom Brady’s Watches and Treasures brought a total of $9 million at #Sotheby’sNewYork tonight, with all 41 lots sold,” the auction house said Wednesday morning at the X. The white glove sale attracted over 800 participants. “From 45 countries, with 40% of participants under the age of 40.”

Before the auction, Sotheby’s had estimated that the pieces from the “Goat Collection: Tom Brady’s Watches and Treasures” collection would collectively fetch more than $6 million.

“I am signaling a step away from my playing career, and acknowledging that other people will love these items the same way I love my collection,” Brady said in a statement in October ahead of the auction. I value the things that exist.” “This is the only time this will happen, so hopefully people will take this opportunity to add some of my meaningful pieces to their collections.”

The total value of Brady’s pieces at auction was $9 million. getty images

The football apparel that became popular came from both Brady’s time with the New England Patriots and the Tampa Bay Buccaneers as well as his college football career.

One of the jerseys auctioned was worn by Brady as the then-Buccaneers quarterback set a new NFL record for all-time passing yards during a 2021 game against the Patriots. Brady also put the football from that game up for auction.

Sotheby’s said they went for $504,000 and $216,000, respectively.

Meanwhile, Brady’s play wristband from the Super Bowl LI game, which he and the Patriots won against the Atlanta Falcons, had an estimated value of $120,000 to $180,000 before the auction. Its winning bid was $204,000.

His Super Bowl LI wristband sold at auction for $204,000, well above the initial estimate. Sotheby’s

The retired NFL star also included a pair of Nike cleats he wore for Super Bowl XXXIX between the Patriots and the Philadelphia Eagles. The shoes sold for $264,000, according to Sotheby’s.

A jersey worn during Brady’s time at the University of Michigan, which included his appearance in the CompUSA Florida Citrus Bowl in 1999, went under the hammer.

According to the auction house, that navy blue bowl game jersey was estimated to be worth more than a quarter million dollars. During the auction its price was recorded at $264,000.

In addition to football-related items, “The Goat Collection: Tom Brady’s Watches and Treasures” contained several watches.

His brands included Patek Philippe, Audemars Piguet, Rolex, IWC, Richard Mille and Tudor.

Many watches were also sold in the auction. Sotheby’s

According to Sotheby’s, one of the watches – a reference 6241 Daytona Paul Newman “John Player Special” – was expected to fetch $600,000 to $900,000 at auction, but ultimately fetched $1.14 million.

The auction house described the Rolex as the “centerpiece” of Brady’s watch collection. Its case is 14 karat yellow gold.

According to Sotheby’s, only a “small handful” of the watch are believed to exist, making it a highly coveted timepiece.

Deep-pocketed Brady fans who admired the retired NFL quarterback’s exclusive Reference 26730BC Royal Oak Audemars Piguet Presented during Netflix’s “The Roast of Tom Brady” Also got a chance to inspect the watch. The comedy roast, which Netflix aired live in early May, garnered 22.6 million views by the end of June, according to the streaming giant’s September report.

There were more than 800 participants in the auction. usa today sports

According to Sotheby’s catalog for the watch, Brady’s custom Royal Oak “replaces the standard indices with his name in caliber-cut and baguette diamonds, the number seven in Roman numerals symbolizing his seven Super Bowl victories.”

Its pre-auction estimated selling price was $400,000 to $800,000. Sotheby’s said someone bought it for $720,000.

In addition to the watches, Brady was also looking to break away from the bright orange and pink “Dunkings” tracksuit set. hit super bowl ad That Dunkin’ aired this year.

According to the auction house, well-known actors Ben Affleck and Matt Damon, who also appeared in the ad, have both signed Brady’s tracksuit.

The auction of Brady’s array came almost two years after his announcement they plan to retire From the NFL. During his career, Brady played 20 seasons with the New England Patriots and three seasons with the Buccaneers. Six of his Super Bowl wins were with the Patriots, one with Tampa Bay.

“I really want to thank you all so much for supporting me,” he said in a social media post announcing his retirement. “My family, my friends, my teammates, my competitors… I could go on forever. There are many. Thank you guys for allowing me to live my perfect dream.”

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