According to Forbes and Lifestyle Asia, PSY earned $2 million (approximately Rs 16 crore) from YouTube ads alone thanks to Gangnam Style MV. Interestingly, PSY allowed free usage of Gangnam Style to content creators instead of centralising views strictly to his YouTube channel alone. This enabled him to earn more from parody videos, dance videos and other lyric videos that used Gangnam Style.
Factoring in other revenue channels like iTunes sales, live shows, and endorsements, PSY is said to have earned anywhere between $8 million to $10 million (approximately between Rs 66 crore and 83 crore) from Gangnam Style.
Everything to know about PSY’s staggering net worth & luxurious lifestyle
PSY followed up Gangnam Style’s triumphant story with more smash hits like Gentleman, New Face, and That That — his recent collab track with BTS member Suga — amongst others. Owing to his consistently successful career, the iconic K-pop idol has amassed significant wealth. According to Celebrity Net Worth, PSY has a towering net worth of $60 million (approximately Rs 501 crore).
Besides his career as a singer, PSY’s other sources of income include P Nation — his record label and entertainment company that houses artists like Hwasa, Heize and Crush; his earnings from lucrative endorsement deals with well-known brands like Samsung, and Takeout Drawing in Itaewon, Seoul; and his independently owned coffee shop-cum-art gallery that is valued at $50 million (Rs 417 crore), according to Lifestyle Asia.
Notably, PSY comes from a wealthy family; his father Park Won Ho is the Executive Chairman of DI Corporation, a South Korean semiconductor manufacturing company, while his mother Kim Young Hee owns several restaurants in Gangnam including Nekko Manma on Garosu-gil Street. PSY has been married to Yoo Hye Yeon, a cello major from Yonsei University, since 2006, and the couple has twin daughters.
According to Huffington Post, PSY owns a $1.25 million (approximately Rs 10 crore) condo in LA’s exclusive Blair House, a luxurious tower at Wilshire Boulevard. PSY purchased the premium property post Gangnam Style’s monumental success in 2012.