According to recent research, Gen Z consumes more content than any other generation.
The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume approximately seven hours of media and content every day (6.6).
The youngest generation was also the most likely age group to watch 15 hours or more of content per day.
Comprehensive study on media consumption trends by negotiator research Turns out, on average, Americans consume six hours of content per day – or 42 hours per week. Including this, there are a total of 91 days every year.
As well as time spent watching, the survey also explored the finances of media consumption.
The data revealed that the average respondent spends $66.60 per month on media, which includes streaming services, audio apps and social media subscriptions – or about $800 per year.
As far as this is concerned, Gen Z was found to be the biggest spender, racking up a monthly bill of $97.70, with millennials not far behind ($91.70).
In comparison, Baby Boomers spend only $35.60 and Silent Generation Americans don’t even spend $25.
This doesn’t mean that Americans are happy spending that much every month. In fact, 33% of respondents would not continue subscribing to their favorite streaming service if its price increased by 10% in the next year.
Nearly half (42%) of those surveyed admitted that they feel like they consume “too much” media and 36% say their mood is affected by what they see on social media. Often” negatively affected.
Gen Z Americans are most likely to feel that they consume too much media, with 66% agreeing with this sentiment.
The average respondent also feels guilty 3.1 times per month due to their media consumption habits.
“The first step is to find out what is causing the excessive consumption of content,” introduced Natasha Thapar-Olmos, Ph.D.Associate Professor of Psychology Pepperdine University“Without understanding the cause, intervention efforts will be less effective. Try keeping a log of when the behavior occurs and what may have happened before it.
Thapar-Olmos added, “Once you have some good ideas about the cause, you can start thinking about making changes in those areas.” For example, if you find yourself very busy at the end of weekdays after work, but not so much on the weekends, create an alternative activity for weeknights. Have it prepared like a puzzle, magazine, or book before you leave for work.
“One way guilt can be helpful is to let us know when we have done something that violates an internalized standard or value. So, if you’re feeling guilty about wasting time online, acknowledge it and use it to refocus on your values and intentions. Then, proceed further. If your guilt is getting in the way of making productive changes, it may not be serving you anymore.
View the full trend report Here,
Survey Method:
This randomized double-opt-in survey of 2,000 representative Americans was conducted between July 24 and August 1, 2024 by market researcher Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research. Are. (Asomer).
