Google is being accused of being “woke” with a new Christmas ad featuring a “nonbinary” beauty influencer.
Google Shopping’s online ad features rising TikTok star Cyrus Vassi searching for skin care products with the Google service.
The ad received backlash online after conservative commentators and Detransitioner Ollie London shared this, With a critical caption.
“Google launches WOKE Christmas campaign featuring a man dressed in women’s clothing complaining about his skin,” London wrote about the ad.
In the advertisement Vessie appears in make-up and women’s clothing and complains of dry skin.
“This is not the dryness of winter. Especially when I have so many looks for the holidays. Thankfully, that’s all I know,” Vessie says while searching for products on Google Shopping.
“Hydrated skin is a gift to everyone. No need to wrap. “Happy holidays to me,” the influencer says, as the Google Shopping logo appears on the screen. The advertisement was also shared on Veysey’s Instagram account.
Vessey, 30, has recently been featured in several media publications about rising social media influencers and is a co-host on the Amazon Prime talk show, “Influenced.”
According to Forbes, the content creator, who uses “he/she” and “they/they” pronouns, has garnered over 1 million followers on TikTok and Instagram by posting humorous videos about her family dynamics and promoting beauty products. Have gained more followers, which have come out recently. ran a cover story On that.
Weysey appears to have partnered with google for a Google Shopping ad last December.
Other accounts immediately shared the new video and criticized Google.
redstate writer Bonchi mocked the ad, writing, “Google: ‘What should we do for our Christmas ad?’ General: ‘Maybe a family sharing gifts around a tree?’ Google: ‘Sorry, the best we can do is have a man walking around in women’s clothes.’
A Google spokesperson told Fox News Digital that the post was one of its broader campaign involving dozens of smaller social media influencers.
“Everyone loves to find a good deal and save money. That’s why we’re promoting Google Shopping as the best way to do this. “To put it in perspective, this was a single sponsored Instagram post, representing a fraction of a percent of the much broader Google Shopping campaign,” a spokesperson said.
Last month, luxury auto brand Jaguar also faced criticism for announcing its new rebranding with an advertisement featuring bisexual models.