According to a new study, nine out of 10 Americans said their kitchen should be better looking than any other room in their home.
The survey of 2,000 American adults found that a large majority believe that the heart of their home should be better than other rooms and half admitted that they feel “kitchen envy” when they see a better kitchen than theirs. Experience happens.
Those who see green claimed to be jealous when they see better kitchen layouts (61%), and higher-end appliances (44%).
These findings revealed that people with kitchen envy want better quality appliances for their homes. One in five (22%) believe the quality of their kitchen appliances has a major impact on their ability to host and entertain guests in their homes.
Specifically, the study found that 42% of Americans have a new refrigerator at the top of their kitchen envy “wish list,” and 55% said a refrigerator with ample storage space is a “must-have” for their dream kitchen. Is on top.
commissioned by THERMADOR And conducted by Talker Research, the study revealed that one in four are likely to snoop around their friends and family’s kitchens (25%), with 69% of snoopers using what they see to enhance their own. Let’s copy it.
An additional 36% have also snooped on someone else’s refrigerator to see what groceries they buy or how things are organized.
Across all generations, Gen Zers were most likely to peek into a friend or family member’s kitchen (36%) and their refrigerator (57%).
The survey identified one potential source of what causes people’s envy: 18% of people said they are too embarrassed to show off their kitchen, but 59% of them would be more likely to show it off if it were the design of their dreams. Looks like a kitchen.
In fact, seven out of 10 said that if they had unlimited money, building their “dream kitchen” would be one of their first expenses, and the refrigerator was the appliance most people would consider most for their dream kitchen. Would be willing to spend money (42%).
Knowing storage is important, four in five (83%) said that keeping an organized refrigerator is important to them, and 55% have either previously participated in, or are currently participating in “fridgescaping” – a Rearranging items in your fridge to curate a visually stunning display.
Some respondents also mentioned what they would be willing to sacrifice to achieve the kitchen of their dreams: 33% would go without takeout for an entire year, 21% would go without takeout for a decade and 18% would volunteer You will face spoiler alerts for your favorite TV shows. Shows and movies.
“The kitchen is the central space in the home, and homeowners desire to create an environment that reflects individual tastes and lifestyle,” says Beatriz Sandoval at Thermador. “Appliances designed to inspire with innovative features and luxury design, giving our consumers the ability to create a kitchen they will love – a kitchen that arouses envy and reflects their personality.”
The research also found where people get their kitchen inspiration: many from friends and family (31%), TV and movies (30%), magazines (26%) and social media platforms (25%). Take inspiration. Topping the platforms were Facebook (61%) and YouTube (60%).
Gen Z stands out from the rest of the generations, and prefer to get their kitchen inspiration from YouTube (67%) more than any other social media platform.
It also found that the youngest have more purchasing power than any other generation (25%), Millennials (20%), Gen There is a greater possibility of meeting. (3%)).
Survey Method:
Talker Research surveyed 2,000 general population Americans; The survey was commissioned by Thermador and administered by Talker Research and conducted online between September 12 and September 16, 2024.
