Shoppers are ready to drop some cash this holiday season as total spending this year is expected to be at least $24 billion more than last year, according to the National Retail Federation.
Online shopping is still the biggest hit, but in-person shopping is making a comeback and the NRF estimates that nearly half of all shoppers will turn to department and discount stores to complete their shopping lists.
Store owners at the Galleria at Sunset in Henderson, Nevada said it gets busier every year.
“Black Friday was great. We hit the goal. We actually exceeded the target, so that was good. This is better than last year. So it was good for us. Everyone always likes to try stuff. So I think that’s what keeps the malls open,” said Brandon Nova, owner of Bring It Back.
Some locations in the Galleria are seeing an influx of visitors at sunset, especially during the holiday season.
Store owners and employees said customers want a personalized experience.
The mall’s general manager said it hasn’t been this busy since the pandemic.
“I would say that since COVID, this is the first holiday season where…we are feeling the holiday spirit. The customers, you can just feel that they’re happy to be out shopping, you know, happy to experience the holiday season,” said Heather Cox, general manager of the Galleria at Sunset.
According to the NRF, there has been a huge surge in in-person shopping over the past four years as consumers have begun to enjoy the social aspect of going to the mall again.
“As consumers, we don’t buy just because we need something,” said Mark Matthews, NRF’s executive director of research. “One of the main reasons people go out is for deals, but it’s also to be with family and friends and stay busy and a fun activity. And for many people, shopping is a fun activity. So, you know, I don’t think we’ll ever see the end of in-store shopping.”
According to the NRF, gift cards are the most popular item on people’s wish lists this year, followed by clothing and accessories, then books and other media.
