People are finally putting the pieces together.
Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.
Dating back to 1932, founder Ole Kirk Kristiansen is said to have landed on the legendary label by abbreviating the Danish “leg godt” — translating as “play well,” HuffPost reported.
And the company — which started out making bricks out of beech wood — has definitely lived up to its name.
A study in 2022 showed that Lego sets, particularly those that have been retired, mature at a rate better than stocks, bonds, and gold.
That is partly due to a sharp rise in adult customers — big kids over 18 now buy more toys than preschoolers after all, research shows.
Lego has honed in on this market, selling massive sets like the 10,001-piece Eiffel Tower — yours for the steep price of $630.
Savvy investors have started flipping plastic into a side hustle that’s earning them thousands.
Shane O’Farrell previously told The Post he.has netted over $500,000 in resales.
“You’re talking about a 400% return on investment in a year and a half’s time,” O’Farrell said of one recently released set where the value shot up nearly overnight.
Even the criminal underworld is starting to target the market.
Throughout this summer, police on the West Coast have broken up schemes to steal hundreds of thousands in Lego sets.
That includes one such Oregon ring that made off with $200K worth of product.
Lego also made recent headlines when a fisherman off the coast of England recovered a toy shark in the water used in 1997 sets now worth hundreds of dollars.
It was lost at sea years ago when a cargo ship lost a Lego container from a powerful gale — some of the several thousand pieces have washed ashore before, but this is believed to be the first shark recovered.
