I was telling you something The latest example of silly and woke corporate virtue signaling This comes courtesy of high-end carmaker Jaguar.
Apart from the spectacle of a strange looking man in an ill-fitting suit driving around without a car, it had an equally strange logic.
Rodan Glover, an executive at the carmaker, said in an interview with the Financial Times The purpose of the ad was not to preach “wokeness” to gender intersectionality.
Rather, he said, the ad was designed to help Jaguar “move away from traditional automotive stereotypes” to sell more cars.
What a “traditional automotive stereotype” actually is is anyone’s guess.
But last I checked, men who prefer a lifestyle that blurs traditional gender roles represent about 0.5% of the American population.
Meanwhile, the Jaguar can cost you anywhere from around $50,000 to around $92,000, so it’s not exactly affordable for a transgender person or a family of four.
As I explain in my book “Go Wok Go Broke”; The Inside Story of Corporate America’s Bigotry,” The same twisted thinking led to some of the biggest business debacles of the last century and perhaps the biggest brand damage ever: Bud Light’s use of a semi-nude man in one of its online ads The decision to display trans activist, Dylan Mulvaney, giggling in a bubble bath.
The beer company’s image makers, owned by the Davos-centric globalists at AB-InBev, thought their centuries-old image that was attractive to America — from the iconic Clydesdales to the beloved pooch Spuds McKenzie surrounded by actual women in bikinis — was too cheesy for modern Americans. Sensibilities.
‘out of reach’
America’s No. 1 beer was too “brittle” and “out of reach,” a top marketing executive said.
We all know how that turned out: Bud Light goes from No. 1 to No. 3 selling beer in the country,
Its image never recovered, even as it began to pay millions of dollars into a sponsorship deal with Dana White’s very unknown UFC, only to fall into disrepair again.
Sorry, most men – in fact almost all – don’t like to dress up or present as women when they shower.
They certainly hate being preached to by big corporations that they should adopt this kind of behavior.
However, Madison Avenue still hasn’t gotten that simple message.
My sources say that a key principle of mindfulness, “DEI”, remains a major factor in image building despite its dubious validity (Recent SCOTUS decision on affirmative action), its inappropriateness and disgust by most consumers.
DEI is short for diversity equity and inclusion, a corporate philosophy that focuses on the “intersectional matrix” of people, i.e. race and gender fluidity. In modern advertising, such ideas are more important than selling a product.
That’s why most traditional families you see on TV commercials now are of the mixed-race or gender-intersectional variety. Undoubtedly, the fact that this country is becoming increasingly multiracial is a good thing. But the intersectional matrix does not reflect the reality of how most people live. Also selling stuff is no good unless your primary goal is to change the culture of a country that wants change on its own time.
Then again, if that didn’t happen, Bud Light would still be No. 1. Unlike Unvoked UFC, Dylan Mulvaney would still be a Bud sponsor. Good luck, Mr. Glover.
break the settlement
The only other place where woke flourishes more than on Madison Avenue is the American college system. But with the election of Donald Trump, there may be a quick and dirty solution: it’s called “breaking up” the university endowment system.
And this is something that my business sources have been talking about recently as a way to end once and for all the leftist ideology at many top universities that accept chants like “Kill the Jews” as normal conduct. Encourages.
This, he says, is a version of what famous hedge fund trader and now leftist agitator George Soros and his top trader Scott Besant (now named Trump’s Treasury Secretary) did back in the day: They shorted the British pound, essentially. “Broke”. Until the Bank of England started reformulating its policy agenda. Soros and Besant made $1 billion in the process.
Breaking up the university endowment system might not make money on Wall Street, but it could benefit the American people in many ways. Endowments are some of the largest investment funds on the planet. Yet they are largely tax exempt because they are non-profits. They have to pay their fair share like the rest of us.
Also, Donald is keeping his campaign pledge of driving the “Marxist lunatics” (his words, though there’s a lot of truth in them) out of campuses by imposing a massive 35% tax on investment income and cracking down on the lunatics. Can complete. Where there is pain.
Big Ivy League endowments have shifted largely to private equity in recent years. These investments are highly illiquid. If fundraising sources begin to dry up as Wall Streeters like Bill Ackman and Mark Rowan – who are opposed to university policies – continue to cut funding and universities face larger tax bills, the endowment may have to invest. Will have to be sold, including hard priced PE items, to meet expenses.
The life source of the entire leftist ideology system will be put on life support because Yale, Harvard, Penn, MIT and the rest can’t even pay rent let alone brainwash students and allow radicals to spread hatred without money .
