HOLLYWOOD, CA – JUNE 26: Singer Katy Perry arrives at the premiere of “Katy Perry: Part Of Me” held … [+]
Much has been made of Katy Perry beginning a new chapter of her career. The world-famous pop singer has now dropped two singles from her forthcoming album 143, but so far, neither has become the kind of smash she was likely hoping for. Her latest track, “Lifetimes,” has only been out for a few days, but it’s already clear that it’s not a winner on streaming platforms.
Perry’s “Lifetimes” has, sadly, underperformed on Spotify since arriving on Friday (August 9). Plays on the world’s most popular streaming site are usually seen as one of the only ways to make a song into a proper hit these days. Massive sales or incredible streaming figures can also lead a cut to the charts, though a combination of the two is usually a recipe for success. If streams are vital to a track’s overall perfjoamcne, Perry’s latest might be in trouble.
“Lifetimes” debuted on Spotify’s list of the most-streamed songs in the U.S. after its first full day of activity finished, but only just barely. Perry’s new single opened at No. 198 on the 200-spot list of the top tracks in the country on what is often considered the most important streaming site.
During its first day, “Lifetimes” racked up 351,000 streams in the U.S. The song hasn’t been seen on the American Spotify ranking since Friday.
Perry actually released “Lifetimes” on Thursday (August 8), hours before the new tracking week began. The song didn’t earn enough streams to break onto the list of the most-streamed tunes in the U.S. on that day.
“Lifetimes” performed better when looking worldwide, but not significantly so. After Friday finished, Perry’s just-dropped cut launched at No. 145 on the global Spotify chart. The single earned 1.426 million plays throughout the world in the first full 24-hour period. Just as was the case on the U.S.-only roster, “Lifetimes” vanished from the most-streamed ranking after just one day.
Perry’s latest song has been selling better than it’s been streaming. The track is still living inside the top 10 on the iTunes global ranking, as of the time of writing. It has been falling on the U.S.-only sales tally, though the fact that it’s still present at all means it’s doing better than on Spotify.
The Grammy nominee’s previous single “Woman’s World” experienced a similar showing on Spotify just a month ago. The dance-pop track debuted at No. 110 on the American ranking of the biggest tracks on the platform…and then it’s time on the tally was finished.
