Big news for every millennial’s inner tween.
Limited Too, the beloved store from the ’90s and early 2000s, is making a comeback — and former mallrats couldn’t be happier.
The brand first made an appearance on Instagram on Monday, June 3, with nothing but a cryptic post reading, “Share the Nostalgia.”
Since the initial photo, the account has posted six more, and fans were ogling over the possibility of a comeback.
Captions on the subsequent photos included: “We promise — we’re not playing with your emotions,” “Stay tuned for the revival you didn’t know you needed until now,” and “Stay tuned to rediscover the icon that is Limited Too.”
Finally, the brand revealed Monday that this was not a joke and Limited Too will be relaunching this summer.
“Here to tell you this is for real. Launching in July,” the caption on the June 17 photo said.
The confirmation sent millennials into a tailspin, flooding the comments with hopes and dreams of a catalog comeback and adult sizes.
“I don’t know if y’all understand how much millennials need this right now. Please be adult sizes,” one person wrote.
“But will we get the catalog too?” another asked.
“I’m scared this isn’t actually for us millennials who grew up with this store just a rebranding for tweens,” an anxious fan expressed.
“Please be adult sizes because we NEED THIS,” someone begged.
It’s been 15 years since Limited Too was last seen in malls, iconic for its tankinis, bramis, infllatible furniture, glitter everything and candy-flavored lip balm.
The clothing store was first founded in 1987 as a branch of the women’s apparel brand The Limited for young girls and infants, but shifted its focus to girls aged 7 to 14 in 1999 and became Too, Inc.
Limited Too became a staple for girls in malls everywhere, and they eventually launched an offshoot retail chain called Justice in 2004. In 2006, Too, Inc. rebranded as Tween Brands, and all Limited Too stores were converted to Justice in 2008.
