America’s oldest department store chain, Lord & Taylor, is making a comeback with the old logo, new owners and a new vision.
esteemed companyEstablished in 1826 and with a long history in fashion, closed its brick-and-mortar stores in 2021 years of economic hardship This was further increased by the pandemic. An e-commerce reboot also failed.
Now, under new owners Regal Brands Global, which has acquired the intellectual property of Lord & Taylor, the store and brand are set to regain their lofty position in the retail industry with a return online in 2025 and the return of their iconic wide cursive logo. Wants – which was canned under previous ownership.
Lord & Taylor’s website states, “We are pleased to bring back our beloved logo and are dedicated to restoring Lord & Taylor’s reputation for exceptional customer service and quality.” “Our focus will be on introducing new products under the iconic Lord & Taylor signature logo.”
Regal Brands Global bought the intellectual property rights to Lord & Taylor after investment firm Saadia Group gave up those rights in February after a court found it was in default on more than $45 million in debt.
Regal Brands Global says it wants to revive the nostalgia of Lord & Taylor and combine it with modernity so that it never goes out of fashion. Lord & Taylor’s website states that it “has been an icon of elegance and style since its inception.”
Sina Yenel, chief strategy officer of Regal Brands Global, called the disposal of the classic logo in 2022 “the biggest betrayal of the brand” in an interview with Retail Drive.
“I understand going after younger customers, but this is not a startup,” Yennel told the outlet, referring to the plain logo with Helvetica font that replaced its old logo. “This is a brand that has been here for 198 years. Lord & Taylor has a huge profile among different generations and different cultures.
According to Retail Drive, he said a retail team of 75 people is working on a business strategy based on elevated style without super-luxury and abandoning fast fashion.
The company is focusing on a sophisticated range of home goods, dresses and shoes.
“Lord & Taylor should be about fashion that will last,” Ynell said.
Lord & Taylor’s website says the brand will remain an innovative retailer, focusing on unique products and new ways to shop.
Its licensed products “along with exciting new brands” will be available on its website and select retailers globally.
“With a rich history dating back to 1826, Lord & Taylor has consistently set the standard for luxury and sophistication in fashion. Our commitment to excellence is reflected in every product we offer, ranging from timeless classics to contemporary designs. As we move forward, we continue to respect the brand’s storied past while embracing innovation to meet the evolving needs of our discerning customers.
There are no immediate plans for physical stores, although Regal has indicated that it wants to open stores in the future.
Its flagship department store was known as the Lord & Taylor Building on Fifth Avenue in New York City Bought by Amazon in 2020 For $978 million. The 11-storey building was constructed in 1914.
In 2020, the store filed for bankruptcy along with its owner, venture-backed fashion-rental subscription service Le Tote Inc. Lord & Taylor temporarily closed its 38 brick-and-mortar locations in March 2020 when the pandemic hit, but continued. Work through online channels during the Corona virus pandemic.
That bankruptcy came less than a year after Le Tote agreed to buy Lord & Taylor from Saks Fifth Avenue’s parent company, the Hudson Bay Company.
English-born Samuel Lord opened the original store in 1826 on Catharine Street, in what is now Two Bridges, Manhattan.
