McDonald’s plans to bolster its hugely successful meal deal with a “McValue” initiative to lure cost-conscious customers and restore its reputation following a deadly E. coli outbreak.
The world’s largest fast-food chain will expand its $5 meal deal – which started in the summer and was to last only four weeks – By the first half of 2025 and launch the “buy one add one” option, According to CNBC,
The new McValue offering will allow customers to purchase an additional item with any $1 purchase – including a Double Cheeseburger, McChicken Sandwich, six-piece nuggets and small fries, or breakfast menu items including a Sausage McMuffin, Sausage Biscuit or Sausage Burrito Are. A hash brown, sources told the outlet.
McDonald’s did not respond to The Post’s request for comment.
The chain is offering deals at select locations, such as 10-piece McNuggets for $1, as it seeks to attract customers who have shunned fast-food restaurants after inflation caused menu prices to rise.
According to CNBC, restaurant operators are still voting on the 2025 initiative, but it is likely to pass.
The $5 meal deal – which includes a McChicken or McDouble, a four-piece Chicken McNuggets, small French fries and a small soft drink – helped offset the sluggishness in overall sales.
But its efforts to boost visits and sales backfired last month when at least one person died from an E. coli outbreak linked to chopped onions on its Quarter Pounder burger, according to the U.S. Centers for Disease Control and Prevention. and more than 100 people fell ill. ,
Sales and customer arrivals decreased In the week following the outbreak, according to data from McDonald’s and Placer.ai.
The Golden Arches recently said this Invested over $100 million Since the crisis, its worst-hit franchises and marketing efforts have been geared towards saving their reputation.
The outbreak came as McDonald’s announced it beat revenue and earnings expectations in its most recent quarter, but global same-store sales declined 1.5% and U.S. sales were only 0.3% above estimates. increased.
“You need, at the foundation, a strong value proposition. “That’s where we’re focused in many of our markets, either strengthening, adding or adjusting our pricing programs, so that we have a good foundation,” CEO Chris Kempczinski said on the earnings call.
which includes a McChicken or McDouble, a four-piece Chicken McNuggets, small French fries and a small soft drink – during the first half of the year and launch a “buy one add one” option, According to CNBC,
