We've been saying for a long time that 'you are what you eat.' But what about what you wear?
in a world where Amazon With goods shipped across the country overnight, polyester prices seem too high to be true, and the fast fashion industry appearing largely unconcerned with human rights concerns, some Gen Z shoppers are seeking a slower, more earth-positive approach to sourcing and production.
There are some Shopping LocalAnd some are shopping for glowing sneakers made from grape leaves Pangiya.
Connected: The best sustainable clothing brands to shop
Yes, you read it right. This is not necessarily surprising to the youth, more educated The new generation is more attracted to brands that are working to correct some of the mistakes of the past. In fact, according to a report Forbes has indicated that 73% of Generation Z shoppers are willing to pay 10% more for sustainable products.
Of course, social media is filled with fashion news and trend analysis, and there's also a side of TikTok that's always buzzing with solution-driven fashion, like 21-year-old Kary Burke's Video of those shoes Pangaea Released a few years ago.
Burke, who is a social media influencer, “my real life rom com,” and former New York Post commerce intern, isn’t surprised that “earth-friendly” brands like Pangaea There are still Style for Generation Z,
He told the Post, “Pangaea “It was all propaganda” pandemicEven if shoppers had to shell out a few more dollars for the future-oriented styles, many PANGAIA essentials are priced between $150 and $900.
“Gen Z is very socially and environmentally conscious, so we make an extra effort to reflect our activism and initiatives in our clothing,” he explains.
When asked why he thought so? Pangaea Flying during a pandemic, Burke responded “the world was falling apart, so if there was anything we could do to keep the environment healthy… we did it.”
It was perhaps harder to imagine how earth-positive fashion has spread around as a genuine alternative to fast fashion and – quite possibly – how its reach has expanded following the pandemic. Pangaea This could be evidence of younger shoppers trending toward solution-driven styles.
From 2018, Brand has brought together a “global group” of artists, scientists, technologists and designers. The goal: to work together to create a business model where products are better for the planet than if they didn't exist.
“We are on a mission to inspire and accelerate a positive future for Earth by creating value that enhances the quality of human, animal, and plant life,” a Pangea statement says. Website he reads.
This might seem futuristic, but it’s not out of reach.
Solutions are already built into styles; plant-based denim, fabric made from eucalyptus pulp, water-based black ink created from air pollution particles, and a leather alternative made from grape waste (like Burke's baby blue sneakers).
Since its launch in 2018, Pangaea has released more and more designs to attract younger consumers.
Recently, a collection of casual Gen-Z-adored athletic clothing — hoodies, sweatshirts and track sets in seasonal colors that include cool indigo blue, warm and bright goji berry and earthy desert camel. Earlier this month, Type In addition, they launched a graphic T-shirt collection with a trendy, vintage flair.
The latest Nylon collection features unisex styles, designed “for both men and women who appreciate fashion-forward thinking and practicality.” The silhouettes are made from waste materials like fishing nets, fabric scraps, and industrial plastics that are recycled to reduce environmental waste.
If there is one thing that Pangaea To stay relevant in a struggling post-COVID shopping economy, the company has combined two things that twenty-somethings love; dressy-casual fashion, and regenerative materials.
Having said all that, Burke is still troubled that Generation Z’s style habits are largely dependent on disposable income.
“I'll be curious to see if Generation Z will continue to pay extra for sustainable clothing,” she mused. “My generation is in that post-graduate age where they're trying to make ends meet, secure a job and pay rent. It will be interesting to see if budgets will still be set aside for sustainable shopping.”
Only time will tell if brands will like it or not. Pangaea can continue to compete with the fast fashion industry and win customers. After all, not everyone can afford $110 grape leaf sneakers.
Likewise, no other brands appear to be replacing them.
Are you looking for something worthy of making headlines? Continue shopping with Post Wanted,
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