MSNBC’s ratings have been steadily declining since Election Day – including for its star anchor Rachel Maddow – the left-leaning network’s viewership has nearly halved, as staffers panic inside the halls of 30 Rock. Are.
madavo – who Reportedly agreed to take a $5 million per year pay cut with a new, five-year contract worth $25 million per year – His ratings have seen a decline, leading to fears that his higher compensation will increase the risk of layoffs among the rank and file.
Despite an executive reportedly saying the 51-year-old anchor is “taking ratings Viagra,” viewers of “The Rachel Maddow Show” are down 41% to 1.4 million since Nov. 5. Nielsen said Wednesday that in the demo, Maddo lost 50% of its audience, gaining only 118,000.
Last Monday, Maddow’s program drew 1.3 million total viewers – down 13% from the previous week and a modest 84,000 in the key 25-54 demographic – her smallest audience of the year and her worst showing in the demo since 2015.
This is part of a nearly 50% decline at MSNBC where employees are still reeling from last week’s announcement that the network The original will be spun off by Comcast next year.Along with its other cable channels, a top executive even suggested that MSNBC might be forced to change its name.
The surprising spinoff news and falling ratings prompted “Morning Joe” co-host Joe Scarborough to resign. joking in the air: “A year from now we could all be out of a job.”
Nielsen estimated that a large portion of the “Morning Joe” audience, 37%, disappeared after he and co-host Mika Brzezinski revealed that they Met with President-elect Donald Trump at Mar-a-Lago to reset Their controversial relationship- are turning off many of your liberal viewers,
According to Nielsen data, since Election Day, MSNBC averaged only 497,000 viewers across the day, a 47% decline, compared to a modest 49,000 viewers in the advertising-coveted demographic of adults aged 25-54.
MSNBC declined to comment on the ratings massacre. A network source told The Post: “The decline in viewership following the election was always anticipated and the internal thinking is that it will pick up in the new year following the inauguration.”
CNN also suffered double-digit losses, falling 33% to just 357,000 viewers overall and 65,000 viewers in the key demo. CNN decreased its total primetime viewership by 39%, drawing only 453,000 viewers.
In contrast, Fox News said its ratings increased 32% to nearly 1.9 million and viewers in the demo increased 35% to 248,000, making it the most watched during and since President-elect Donald Trump’s victory. Its dominance as a cable news network became stronger.
While Fox News’ primetime ratings soared to 3.2 million, an 86% increase in total viewers year-over-year, MSNBC – which is also home to Lawrence O’Donnell and Chris Hayes – saw its total viewers fall 52% to 644,000. Saw till.
Elsewhere, MSNBC’s other major shows, including Joey Reed’s “The Readout” and “The 11th Hour with Stephanie Ruhle,” hit historic lows in the key demo.
Fox, home to Sean Hannity, Greg Gutfeld and Harris Faulkner, saw record-breaking growth, gaining a 62% share of cable news viewers in total daytime ratings for November.
Ratings fluctuations are common after presidential elections, with an MSNBC insider reporting that the decline is comparable to Trump’s victory since 2016, as well as Biden’s poor debate performance in the summer.
MSNBC’s decline is beginning to slow down, the person said. Nevertheless, the numbers are still below pre-Trump levels, which a network source said has caused great “concern” within.
In addition to its ratings problems, MSNBC faces an uncertain future, which may include layoffs and restructuring.
As part of the spinoff, Comcast said it would retain the NBC properties, NBC News, NBC Sports and others. Announcement Panic spread among MSNBC employees How this could affect the reporting and staffing of the left-leaning network, which relies heavily on NBC News.
