The fallout from MSNBC’s “Morning Joe” took a turn for the worse this week when co-hosts Joe Scarborough and Mika Brzezinski told viewers on Monday that they Personally met President-elect Donald Trump,
Viewership fell to a new low on Wednesday — just two days after the MSNBC pair said Trekked to Mar-a-Lago resort in Palm Beach, Florida to “resume communications” with Trump After being highly criticized for years, he surprised audiences with his leftist leanings.
According to Nielsen data, the MSNBC duo delivered their lowest-rated program in the advertiser-coveted 25 to 54-year-old demographic since 2021, down 41% in the demo and total viewers since the hosts announced their meeting. Contributed 16%.
Scarborough and Brzezinski have come under fire from both liberals and conservatives this week, accusing them of hypocrisy for regularly condemning Trump and then seeking out their company after he was elected.
Jon Stewart, host of “The Daily Show” made fun of this couple Rushed to meet Trump in Florida as the pair echoed Democrats who called him a threat to democracy and compared him to Hitler.
Nikki Haley, former Republican presidential candidate, “Morning Joe” co-hosts criticized On Monday – accused him of favoring Trump to boost his ratings.
The audience of the show jumped with joy soon after the husband-wife team broke the news of their trip on Monday.
Nielsen data also showed that less than an hour after the hosts explained their rationale for the trip, viewers were changing channels and Clicking away from MSNBC,
Between 7 a.m. and 8 a.m. Eastern Time, “Morning Joe”‘s viewership fell 17% – from 839,000 to 694,000. Viewership in the demo dropped 38% from 113,000 people to 70,000.
Meanwhile, ratings increased slightly between 8 and 9 a.m., as the number of viewers reached 775,000, but ratings declined between 9 and 10 a.m., as the number of viewers dropped to 770,000. .
But the weekday 6 a.m. to 9 a.m. show’s steady decline in viewership also follows a larger trend at liberal networks.
msnbc Its ratings have seen a decline In the days following Trump’s election victory two weeks ago.
The Comcast-owned cable network’s primetime viewership fell 54%, while its daily average viewers dropped to 736,000 from 1.1 million the previous month.
The decline is a sharp change from Election Day, when MSNBC’s election night coverage, anchored by Rachel Maddow, averaged 6 million viewers, according to Nielsen data, topping CNN’s 5.1 million viewers.
Nielsen said that as of November 20, MSNBC lost more than half of its viewers in primetime in the demo, while rival CNN lost 35% of its viewers in the same measure.
Meanwhile, conservative network Fox News is growing and now captures 73% of primetime viewers and 71% of cable news viewers in the demo, Nielsen said.
“Morning Joe” comes in the form of a flap MSNBC employees are in panic on that news Comcast plans to shut down NBCUniversal cable TV network and many of its other channels, driven by the rise of digital streaming.
Comcast will retain some NBC entertainment, sports and news properties along with the Peacock streaming service, its theme parks, as well as film and television studios.
