Neiman Marcus has quietly dropped the word “Christmas” from its iconic, 98-year-old annual gift list, The Post has learned — and some company insiders complain that the secret switch smacks of woke politics.
This great retailer didn’t specifically discuss the pivot Press release Last week.
But for the first time, it called the glossy catalog — long known for its extravagant gifts, from last year’s $975,000 electric Cadillac to his and her Egyptian mummy case from 1971 — a “holiday book” rather than a “Christmas book.” Book” said. ,
The name change has created an uproar inside the luxury chain’s Dallas headquarters Experienced employees clash with CEO Geoffroy Van RaemdonckWhose restructuring and layoffs they fear are erasing the last vestiges of the 117-year-old retailer’s institutional history.
“If Geoffroy and his team spent as much time running the business as they did articulating a vision about DEI, we would be buying Sachs or launching an IPO,” one employee told The Post. “Instead, my job is at risk because of our business failure.”
The Dallas Morning News asked Regarding the name, a spokesperson said it was “changed in the spirit of inclusivity as it welcomes customers of all backgrounds, religions and traditions to celebrate the season”, according to the report.
According to sources, this was much more than Neiman told his own rank and file.
“We found out through a Dallas Morning News article,” a Neiman employee fumed. “The book did not need a name change. Geoffroy and his leadership team’s personal opinions about inclusion changed this.
A Neiman Marcus spokeswoman was not immediately able to comment Thursday,
Saks Fifth Avenue declined to comment.
As for the catalog, it doesn’t even have the new “Holiday Book” title on its cover – instead it’s simply featuring this year’s seasonal marketing slogan, “A Niemann’s Fantasy.”
With only the faintest hint of traditional Christmas imagery – not even snowflakes or evergreen trees – the cover features a model with a large, wonky keyhole earring through another keyhole against the backdrop of a starry night. Viewing is shown.
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In fact, the rebrand was so subtle that media outlets including forbes And hollywood reporter The catalog is still known as the Christmas Book.
Women’s Wear Daily makes no mention of rebrand at all In an article of 765 words About this year’s attractive offers.
These include a $175,000 VIP styling experience with “Emily in Paris” costume designer Marilyn Fitoussi, a $777,777 safari in Namibia and a seven-foot-long, $1.9 million 18th-century carriage that once belonged to the Spanish royal family.
This is Neiman’s last holiday season Before closing the deal to be acquired by rival Saks Fifth Avenue owner HBC for $2.65 billion,
Although employees are fearful of keeping their jobs, they also believe this is the last year that some of the current management team will remain at the company – including the CEO.
“We think this was a last hurray for Geoffroy,” the employee said.
