German automobile giant Audi has disclosed its decision to increase the prices of its vehicle lineup in India by up to 2 percent starting from June. The move comes as a strategic response to counterbalance the escalating expenses associated with inputs and transportation.
Effective from June 1, 2024, the price revision was confirmed by Audi in an official statement. Balbir Singh Dhillon, Head of Audi India, emphasized the necessity of this adjustment, citing the persistent surge in input costs as the driving force behind the decision.
Dhillon highlighted the company’s commitment to ensuring sustainable growth for both Audi and its network of dealers. He expressed the company’s aspiration to mitigate the impact of rising costs on its esteemed customers, striving to keep it minimal.
In the fiscal year 2024, Audi India witnessed robust sales performance, retailing a total of 7,027 units, marking an impressive 33 percent growth in sales. The company’s product portfolio in India includes popular models such as A4, Q3, Q5, and RS Q8.
As Audi prepares for the forthcoming price adjustment, it underscores the challenges faced by automotive manufacturers amidst the prevailing economic dynamics, aiming to maintain equilibrium between affordability and sustainability for its clientele.
