Mahindra & Mahindra Ltd. has launches the latest addition to its lineup – the AX5 Select (AX5 S) variant for the XUV700, starting at an enticing price of ₹16.89 Lakh (ex-showroom). This new offering aims to democratise luxury, bringing premium features within reach of a broader audience.
The AX5 Select variant boasts an array of impressive features, including a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater configuration. These features, usually found in higher-end models, position the AX5 Select as a compelling choice for those seeking luxury without breaking the bank.
To amplify engagement, Mahindra is rolling out a new campaign spotlighting the AX5 Select variant under the theme “Fast forward to the big league.” This campaign underscores the substantial value leap and feature enhancements that the AX5 Select offers, catering to individuals aspiring for luxury within their budget constraints. Representing an unparalleled fusion of luxury, performance, and affordability, the AX5 Select variant caters perfectly to the aspirations of the next generation of achievers.
Mahindra’s commitment to innovation is evident through its continuous introduction of new variants to align with evolving customer preferences. Recent launches include the MX variant with a 7-seater configuration and the limited Blaze edition featuring striking Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, delivering a bold and distinctive appearance.
In a bid to enhance customer satisfaction, Mahindra has ramped up its production capacity significantly, resulting in reduced waiting periods, typically ranging between four to eight weeks depending on the variant.
The XUV700 has garnered acclaim not only in the domestic market but also in Mahindra’s international markets such as South Africa, Australia, Nepal, and New Zealand since its inception in 2022, solidifying its status as a globally acclaimed SUV.
Here are the updated ex-showroom prices for the XUV700:
