Expanding its reach to better serve customers nationwide, Maruti Suzuki India Limited marked a significant achievement today with the inauguration of its 3,000th ARENA sales outlet in Ludhiana, Punjab.
Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, expressed, “Surpassing the mark of 3,000 ARENA sales outlets underscores our unwavering commitment to bringing our services closer to our valued customers, ensuring an exceptional purchasing journey. My heartfelt congratulations to the dedicated teams at Maruti Suzuki and our esteemed dealer partners. Through our ARENA channel, we provide an extensive range of vehicles to customers across more than 2,500 cities. In the fiscal year 2023-24, we successfully delivered nearly 1.2 million vehicles through our ARENA network. I extend my sincere gratitude to our customers for their continued loyalty and trust in the Maruti Suzuki brand.”
Recognising the evolving needs of customers, Maruti Suzuki revamped the ARENA channel in 2017 to create a more contemporary and vibrant destination, aligned with global standards. Anchored on principles of design, technology, and customer experience, ARENA sales outlets offer a dynamic and digitally immersive car buying experience within a welcoming environment. This transformation is a result of ongoing research, attentive customer feedback, and forward-looking market analysis.
The Wagon R, the best-selling model in the industry during the fiscal year 2023-24, is retailed through the ARENA channel. Additionally, popular models such as the Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso are also available through this channel.
Maruti Suzuki caters to diverse customer needs through its NEXA, ARENA, and Commercial channels, aiming to elevate the customer buying journey and foster customer satisfaction. In total, Maruti Suzuki boasts 3,880 sales touchpoints spanning over 2,500 cities.
