As we get closer to the Black Friday sale, Perplexity is building an AI feature to make online shopping hassle-free. With Perplexity Pro, you can find the right item with a simple descriptive search and order it instantly. The best part is that shipping is completely free. To power Pro Shopping, Perplexity collects various information from across the web and uses AI to curate the best products for you.
You can simply search “best phone deals” and Perplexity Pro will generate a grid of the best devices with key features, summarized reviews, lists of authentic sources, and more. And on top of that, you can click “Buy with Pro” to place an order instantly without leaving the platform. You can also search something like “best mouse for work” and it will carefully follow your instructions to show you the appropriate product.
Everything is handled by Perplexity, including taxes and shipping. You will receive an email once your purchase is confirmed. Keep in mind that Perplexity is trying to partner with many brands so you can get ad recommendations as well.
It looks like Perplexity is trying to compete with Google Shopping when it comes to AI-powered online shopping. Google recently revamped its shopping platform and incorporated AI to show the most relevant products with dynamic filters. Its circle to find AI tools for quick e-shopping are also gaining popularity.
Google says you now get an AI-generated summary of products and can also do descriptive searches like “winter jackets for California.” It also adds an explanation of why the product fits your needs. What sets Google Shopping apart is that it has a virtual try-on feature that uses generative AI and augmented reality to view products in different avatars and settings.
Still, we will be covering the Black Friday sale, so stay tuned for the best recommendations and deals at discounted prices. While AI-powered shopping tools are promising, currently, they miss important deals and sometimes even lead to hallucinations.
So are you going to trust Perplexity Pro to buy stuff online? Let us know in the comments below.
