Starbucks is giving customers a glimpse of what excitement they can expect in stores.
The holiday season returns to Starbucks stores on Thursday, November 7, and the coffee chain has released the first look at the “bright and beautiful” 2024 holiday paper cups with a “Merrier Together” theme. according to the series,
The designs of four hot cups and one cold cup will be available for drink orders in stores, and Starbucks creative director Christy Cameron said they were inspired by “real moments of joy and coffee.”
“Whether the coffee trees are growing, the beans are roasting, the cups are toasting or the lights are shining – we want to bring the warmth of our coffee house and the anticipation of the arrival of that red cup to our customers and partners,” Cameron said in a statement. Wanted to share with.”
The holiday cups will be the familiar cranberry-red color that customers know and love, but Starbucks will also “lend toward greenery this year” with soft pastels inspired by fondant.
“Jade green is so vibrant and bright, and we love that it references our brand colors in a way that brings a spark of joy to our holiday cups this season,” Cameron explains.
Graphic elements on the new holiday cups include charms that look like old-fashioned holiday ornaments or peppermints.
A wavy shape inspired by the Starbucks siren will be used as a scalloped edge treatment on the sleeve of the Hot Cup, as well as a badge on the back for the barista to write a message on, which comes as Starbucks returns to its roots. Is. using sharpies Writing names on cups.
Festive hot cups include:
- warm wishesWith interconnected dots to evoke moments of twinkling holiday lights and enjoying coffee together
- blissful relationshipThe combination of circular shapes creates a pattern that honors the art of coffee roasting and the joy of being together
- lyrical landscapeWith wavy lines that weave together, reminiscent of holiday ribbons and the lush green hills where coffee is grown
- siren chorusWith striped holiday charms that come together in a constellation of colors, inspired by the patterns created by ripening coffee beans in the sun and the flowing lines of the Starbucks siren.
Meanwhile, the Holiday Cold Cup is decorated with white festive charms on a clear cup.
last week, Starbucks reveals its holiday merchandiseThat includes seasonal beverages and gifts, which will also be available at Starbucks stores on November 7.
