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The Moo Deng effect? Thailand named ‘destination of the year’



Seems like a certain little hippopotamus Deserves a big raise.

Thailand was named ‘Destination of the Year’ for 2025 by experts Travel + Vacation – who cited the country’s “rich cultural heritage, dynamic culinary scene and seamless blend of tradition with modern innovation”.

The top prize, given to one lucky country each year, is given after being unofficially rebranded to The Land of Smiles. land of moo deng,

The country is known for its attractive islands, which offer stunning bays and beaches. Shutter Din – Stock.adobe.com

Adorable dwarf hippopotamus – Attracting fans from all over the world to Khao Kho Open Zoo in Si Racha – has arguably raised the country’s profile more than any travel article or advertising campaign.

“We are thrilled to have Thailand recognized as our Destination of the Year for 2025,” Jackie Gifford, editor-in-chief of Travel + Leisure, said in a written statement.

“Whether visitors are exploring Bangkok’s cutting-edge culinary scene, relaxing on one of the country’s 1,430 islands, or experiencing its renowned hospitality Some of the best luxury hotels in the worldThailand offers a unique adventure for every type of traveller.

Thailand is the tenth country to be selected for the annual honor – previous years have included such great players. Italy, Japan And Costa Rica.

Janine Lee-St. John, editor-in-chief of Travel + Leisure Southeast Asia, named the “stark contradictions” of his adopted country as a reason for the award.

Viral pygmy hippo Moo Daeng has done a lot to raise the profile of Thailand in 2024. Rungross Yoongrit/EPA-EFE/Shutterstock

“Take the fact that this majority-Buddhist and often traditional society has only recently legalized marijuana and gay marriage,” he wrote.

“Or that Thailand has some of the best luxury hotels in the world – many at unbeatable prices – yet you’ll find the same warm hospitality and attention to detail in the smallest of homes,” the professional explains.

And as far as Bangkok is concerned, the entry point into the country for many foreigners, Lee-St. John admitted that she did not reach the place immediately.

But “once you understand the city”, he promises, “it’s impossible not to fall for it.”

The professional traveler cited the Thai concept of “kreng jai”, or respect for all people, as a favorite feature, as well as the chance to eat krapo gai, “a fried chicken dish with eggs”, for every breakfast. Day.

He wrote, “Whether you visit the mountainous north or the southern coasts along the Andaman Sea, the country reveals its treasures slowly and usually verbally.”

“There is so much creativity in the art, food and hospitality scenes that it can be hard to decide where to go and what to do.”

After featuring Sicily last season, HBO’s “The White Lotus” is expected to further raise the profile of Koh Samui, a popular resort island that will be the setting for upcoming episodes. hbo
One editor wrote, “Once you understand Bangkok, it’s impossible not to fall for it.” Luciano Mortula-LGM – Stock.adobe.com

The next season of HBO’s “The White Lotus” It will be set on the island of Koh Samui, a favorite of honeymooners and other romantic retreats.

Maui and Sicily were depicted in vivid detail in previous installments of the Mike White drama.

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