Would you like to be called the “Idiot Sandwich”? A new poll has revealed that Gordon Ramsay is America’s favorite celebrity chef.
That’s according to a survey of 2,000 American adults. The fiery “Hell’s Kitchen” host (40%) is followed by Rachael Ray (31%) and Iron Chef Bobby Flay (28%).
Caterer-turned-chef-entrepreneur Martha Stewart (26%) and Emeril Lagasse (26%) round out the top five favourites.
Americans would be willing to spend an average of about $340 on a three-course meal cooked by their favorite celebrity chef and nearly one in five (17%) would spend more than $500.
The results also revealed that the average respondent engaged with or consumed food-related content four days per week, with 22% doing so every day.
Foodies are most often watching TV shows (51%), browsing cooking websites (38%) and consuming content from social media or amateur food influencers (30%).
The survey, conducted by Talker Research on behalf of KaTom, explored how food-focused content consumption plays out in Americans’ kitchens and on their plates.
Slightly more than two-thirds (67%) prefer to watch videos where someone is physically preparing the food rather than showing a dish already prepared (11%).
This may be because 78% of respondents agree that consuming food-related content inspires them to be more creative in their kitchen.
Not only that, but this content inspires them to try new techniques (46%), feel more informed about cooking overall (37%) or even use the latest and greatest products (24% ) also encourages to update about.
Nearly half (48%) of Americans have purchased kitchen products and chef tools that were endorsed by their favorite celebrities, including: cookware (58%), utensils (40%), cookbooks or recipes (38%), appliances (25%) and consonants (23%).
Over the past five years, those respondents estimate they have spent an average of $382, while more than a quarter (27%) have spent more than $500.
“The results revealed that 40% of Americans who have not purchased a kitchen product endorsed by their favorite celebrity chef will do so in the future,” said Patricia Bible, founder, president and CEO of Catom. “You don’t have to be Gordon Ramsay or Rachael Ray to bring out your inner celebrity chef. Experimenting with recipes and tools is part of the journey and no matter who you’re trying to emulate, there are always new things to learn and try.
When asked to describe their own cooking skills, nearly one-third (30%) consider themselves a chef in training or someone who has a lot to learn but is getting better. and enjoys cooking.
Nearly one-quarter (23%) described themselves as a good cook or a good cook who enjoys helping in the kitchen and occasionally taking the lead.
Others happily own the title of master chef (18%) who are very good at cooking and enjoy doing so at home and for others, while 10% are take-out kings and queens who hardly Never cook at home and are more likely to order out.
Regardless of their cooking skills, Americans’ favorite foods include main dishes such as proteins such as chicken or steak (46%), followed by grilled foods such as burgers and hot dogs (28%), desserts and baked goods (21%) and Breakfast foods included. (21%).
In an average week, Americans will enjoy their favorite foods about four times.
When it comes to favorite cuisines to eat, American (35%), Mexican (33%), Italian (31%) rank in the top three.
63 percent of Americans think their favorite recipes are easy to cook at home, which is good news for the 55% who prefer them cooked at home rather than at a restaurant (29%).
Americans also remember an average of nine different recipes, although interestingly, they are more likely to shop for a meal first and then plan the meal later (50%) rather than shop for a recipe (41%).
Bible said, “Whether you’re already making delicious meals at home or just starting to awaken your inner chef, one thing’s for sure: You need the right tools.” “Choosing kitchen products that are functional and practical is a great place to start and an endorsement by your favorite celebrity chef becomes a nice cherry on top.”
Survey Method:
Talker Research surveyed 2,000 general population Americans; The survey was launched by KaTom and administered by Talker Research and conducted online between September 25 and 27, 2024.
We are sourcing from a non-probability frame and the two main sources we use are:
● Traditional online access panels – where respondents opt in to participate in online market research for incentives
● Programmatic – where respondents are online and are typically given the option to participate in a survey to receive a virtual incentive related to the online activity they engage in.
Those who did not fit the specified sample were excluded from the survey. As the survey is fielded, dynamic online sampling is used, adjusting the target to achieve specified quotas as part of the sampling plan.
Regardless of which source a respondent came from, they were directed to an online survey, where the survey was conducted in English; The link to the questionnaire can be shared upon request. Points were awarded to respondents for completing the survey. These points have a low cash-equivalent monetary value.
Cells are reported for analysis only if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. The data is not weighted, but quotas and other parameters are put in place to reach the desired sample.
If interviews failed quality-check measures they were excluded from the final analysis. This also includes:
● Speeders: Respondents who complete the survey in less than one-third of the average length of the interview are disqualified as speeders.
● Open ended: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
● Bots: Captcha enabled on surveys, allowing the research team to identify and disqualify bots
● Duplicates: The survey software has “deduping” based on digital fingerprinting, which ensures that no one is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with Internet access, and the results may not be generalizable to those who do not have Internet access.
