Liquor consumption in India with whiskey, vodka is expected to reach 6.21 billion liters and $55,840 million in 2024. beer And rum is emerging as the preferred choice, according to reports compiled by statistics And future market informationThis is a significant jump compared to 2020, when people across the country consumed nearly 5 billion liters of alcohol.
A 2022 study by a prestigious medical journal Knife announced an increase in Liquor Consumption in India over the last three decades. According to the report, its consumption is reported to be highest among men in the age group of 40-64 years, followed by men in the age group of 15-39 years. The growth in question can be attributed to several factors such as higher levels of disposable income, growing urban population, and the introduction of lighter and flavored variants Popular wine, which has naturally attracted a large demographic.
Despite the popularity of all spirits like whiskey, vodka, rum, beer, and wine and their endless iterations, there is one liquor in particular that has emerged as a fan favorite. Can you guess which one it is?
Whiskey, Vodka, Beer, Rum: Which is the most popular liquor in India?
Whiskey has emerged as the most popular liquor in India until at least 2024. the soul’s account is over 60 percent of alcohol is consumed in IndiaAccording to a report by times of India And The Hindu Business LineThe growing preferences of the urban middle class, coupled with higher disposable income, is the main catalyst for growth in the domestic whiskey market. Along with this, the demand for domestic blends is also increasing, which is definitely and continuously making its mark at the global level as well. This notion can be validated by the numerous awards being received by brands like Indri, Rampur, Godavan and others in international spirits competitions.
India is a country crazy about whiskey and currently it is the largest market in the world. scotch Whiskey (by quantity). According to this, within the first six months of 2024, India’s whiskey exports are expected to increase by 26 percent to $78.5 million. money controlOf this, blended whiskey, which accounts for half of total exports, jumped 37 percent and premium whiskey exports almost doubled to $6.3 million.
The whiskey market in India was estimated at $21.13 billion in 2023, and is expected to grow at a compound annual growth rate (CAGR) of 4.61 percent between 2024 and 2030, reaching a value of $28.97 billion by 2030. the Indian Vodka According to the report, the market is expected to grow at a CAGR of 9.34 percent between 2023 and 2029, reaching a value of $2,478.06 million, which is quite low. Bluewave Consulting and other publicly available data. domestic rum marketThis, in turn, is expected to reach a value of $1.1 billion by 2030, with a CAGR of 5.7 percent between 2023 and 2030.
Based on these figures, it is safe to assume that whiskey is India’s most popular liquor, and a lucrative industry that continues to grow.
